More marketers and brands are using influencer marketing as part of their marketing strategy.
Some are way more involved than others, so you don’t want to skimp out on the research.
These marketing platforms vary as much as the internet allows, but they all have the same purpose – to use influencers as part of your marketing strategy
If you did a Google search for influencer marketing platforms, you could easily get overwhelmed by all the choices.
Deciding What You Want
Do you want blogger influencers? What about social media influencers on Instagram, Facebook, Twitter, or expert influencers?
You may be in the market for a more personalized approach while others may prefer a more hands-off approach. Both of what you would find with ImpactDigital that covers social media and blogs or other type of influencers.
Digital influencers cover a range of niches, too, so you need to know what you’re looking for in an influencer before you take the plunge.
Different Types of Influencer Marketing Platforms
Once you start looking at influencer marketing platforms, you’re going to see that there is a range of companies that offer it.
Before you decide on which one you want to use, consider what your goals are, and which one is going to be best suited for your company.
Would you consider yourself an enterprise-level business?
Maybe you’re more on the small business side, or maybe you’re an entrepreneur. It is important as most platforms price out a lot of brands.
Platforms like ImpactDigital's can handle businesses of all sizes with enterprise-level influencer solutions, and here’s why.
What to Look for in Influencer Marketing Platforms
Even larger companies like Paypal and Microsoft are using influencer marketing to reach a larger audience, so take it from them – influencer marketing b2b is where it’s at.
As an example, ImpactDigital is a paid, self-service influencer marketing platform that offers verified influencers at your fingertips. It’s easy to use, and you can monitor progress according to your KPIs.
All you need to do is search for them in your given niche.
ImpactDigital also accesses influencers across multiple social media platforms like Instagram. You can also reach out to bloggers, public speakers, and journalists or expert influencers for an even deeper connection.
For ImpactDigital, the goal here is to build meaningful relationships between you, your influencers, and their audience.
Managing Influencer Relationships
Having a platform that allows for easy relationship management is critical when you’re building a connection with your influencer of choice.
ImpactDigital does just that by going beyond merely helping you find influencer audiences that ultimately match your target market.
The company also works to reach out to influencers that have mutual interests and gives you the capability of doing the same.
Monitoring and managing your influencers becomes easy as you can track influencer interactions, and by doing so, you can determine if the content produced is relevant to your brand.
Easy Engagement with Influencers
Something else to look for in an influencer marketing platform is one that makes life easy when it comes to engaging with the influencers you want to work with.
Productive relationships include building a real and lasting connection, and ImpactDigital’s platform provides you with a multitude of possibilities.
You can have real conversations with your potential influencers and get to know them, who they are, their voice, and the way they work.
After engaging with your influencers regularly, you can work towards collaborating and launching campaigns as necessary.
All About Collaboration and Organization
Many marketing professionals recognize the necessity for collaboration because influencers don’t want to give up who they are or their unique voice.
Finding a way to collaborate with your chosen influencer will be what drives your campaign, and ImpactDigital encourages you to be as hands-on or hands-off as you wish.
By having a way to communicate and organize campaigns easily, you can decide just how far you want to be involved.
Tracking and Monitoring Your Brand
A good influencer marketing platform is going to let you follow your brand, but an even better one will let you monitor the entire process.
With ImpactDigital, you can monitor your brand in real-time and take conversations that are happening right now to leverage yourself on social media.
Taking it another step further, you can also track mentions of your product, brand, or service in a variety of digital channels across the web. Blogs, social media, and even forums become places where you can join conversations and drive brand awareness.
Influencer Marketing Platforms Aren’t Going Anywhere
Finding the right platform for your needs is essential to get your brand out in front of the masses.
Influencers are incredibly valuable to your marketing strategy, so take some time to do your research to find the platform that will be best for your business.
With all the options, you’re bound to find a platform that works for you.
If you have any questions about an end-to-end and complete platform, reach out to us through the chat box on the right!